Google Ads Setup & Campaign Management
Capture high-intent customers actively searching for your services and products on Google.
Google Ads puts your business in front of customers at the exact moment they are actively searching for what you sell. We build disciplined Search and Shopping campaigns focused on buyer intent, eliminating wasted spend through negative keyword curation.
At a Glance
Add High-Converting Visual Creatives to Google Ads
Performance Max and YouTube demand strong image and video assets to unlock Google's full reach. Explore our Ad Creative Production batches (starting at ₹25,000 per batch for 10 static images + 8 short-form videos), available standalone or bundled with ad management.
Who This Service Is For
Designed for organizations looking for clear communication and measurable outcomes.
- Service providers and professionals wanting inbound calls and form submissions from people searching for solutions.
- E-commerce stores selling catalog products with existing search demand on Google Shopping.
- Businesses currently running Google Ads that suspect budget is being wasted on irrelevant search terms.
- Companies wanting to separate account setup from ongoing management with clear, direct platform billing.
Problems We Address
Common bottlenecks that prevent businesses from getting real return on their investment.
- Paying high costs-per-click for generic search terms that bring casual browsers rather than paying clients.
- Running campaigns without conversion tracking, making it impossible to know which keywords drive actual phone calls or leads.
- Ad copy with low Quality Scores resulting in artificially inflated cost-per-click.
- Disjointed landing page experiences that fail to match the search query intent.
What Is Included in This Service
Clear specifications, zero vague buzzwords. Here is what we deliver during our engagement.
Track A: One-Time Account Setup & Keyword Architecture
In-depth search term research, negative keyword list creation, ad group segmentation, responsive search ad (RSA) copywriting, and conversion tracking setup.
Track B: Ongoing Campaign Management
Regular search term auditing, negative keyword additions, bid strategy optimization, ad asset extensions testing, and budget reallocation.
Conversion Tracking & GA4 Integration
Setup of Google Tag conversion actions for form submits, phone call clicks, and key actions linked directly to Google Analytics 4.
Google Merchant Center & Shopping Feeds (E-Commerce)
For online stores: configuring Merchant Center account, syncing product data feeds, resolving item policy issues, and launching Shopping/Performance Max campaigns.
Transparent Reporting & Cost Analysis
Clear monthly reports detailing impression share, average CPC, total conversion actions, cost per conversion, and recommended adjustments.
- Google advertising budget (paid directly by the client to Google via client billing).
- Guarantees of specific search position (#1 position) or guaranteed lead counts.
- Building new custom landing pages (available as a separate website design engagement).
- Custom video and graphic asset creation from scratch. If you need dedicated visual assets for Performance Max, Display, or YouTube Shorts, explore our separate Ad Creative Production service (starting at ₹25,000/batch).
How the Engagement Works
A transparent, structured workflow from initial kickoff to delivery.
Search Intent & Competitor Research
We identify the specific keyword phrases prospects use when ready to buy or enquire, filtering out research-only queries.
MCC Manager Account Linking
We send an official account link request through our Google Ads Manager (MCC). You accept with standard administrative rights; your billing stays securely with Google.
Conversion Action & Tag Setup
We verify the Google Tag on your website, set up primary conversion actions (phone clicks, form submissions), and link GA4.
Campaign Architecture & Ad Launch
We build tightly themed ad groups with exact/phrase match keywords, comprehensive negative keyword lists, structured ad assets, and launch.
Continuous Search Query Pruning
For managed accounts, we review real search queries weekly, adding negative keywords to eliminate irrelevant clicks and steadily lowering cost per lead.
What You Need to Provide
We work via official partner invites, collaborator access, or shared dashboards. You should never send your personal passwords or credit card numbers.
- An active Google Ads account with client credit card or billing profile configured directly in Google.
- Approval of SiteMoro's MCC linking invitation (never share passwords).
- Clarity on service boundaries, operating geography, and target customer types.
- Access to your website or Google Tag Manager for conversion tag installation.
Frequently Asked Questions
Related Services
Services that frequently pair with Google Ads Setup & Campaign Management
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Meta Ads Setup & Campaign Management
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Website Design & Development
High-performance business websites, landing pages, and redesigns built to convert.
Get Started with Google Ads Setup & Campaign Management
Tell us what you are looking to build or optimize. We prepare clear proposals within 24 hours.